Impact of product quality (PQ) on customer loyalty (CL) with mediating role of of company reputation (CR) and moderating role of customer satisfaction (CS)
- Islamabad (unpublished) 2023
- xiv, 68 p. : ill. ; 30 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Science in Engineering Management to the Faculty of Management Sciences Includes bibliographical references and annexure Thesis Supervisor: Prof. Dr. Nawar Khan
Thesis (MS)--Riphah International University, 2023