Imran Farooq (32763)

Impact of product quality (PQ) on customer loyalty (CL) with mediating role of of company reputation (CR) and moderating role of customer satisfaction (CS) - Islamabad (unpublished) 2023 - xiv, 68 p. : ill. ; 30 cm. +CD

Submitted in partial fulfillment of the requirement for the degree of Master of Science in Engineering Management to the Faculty of Management Sciences Includes bibliographical references and annexure Thesis Supervisor: Prof. Dr. Nawar Khan

Thesis (MS)--Riphah International University, 2023


English


Engineering management--Customer satisfaction--Company reputation--Customer loyalty--Product quality--PQ--CL--CR--CS--FMS

658.5 / IMR