Ayesha Fatima, Sayyeda (24660)

Influence of service quality and brand name on the patient satisfaction with the moderating effect of electronic word of mouth - Islamabad (unpublished) 2023 - 90 p. : ill. ; 30 cm. +CD

Submitted in partial fulfillment of the requirement for the degree of Master of Science in Healthcare Management to the Faculty of Management Sciences Includes bibliographical references and appendix Thesis supervisor: Mr. Ashiq Ali

Thesis (MS)--Riphah International University, 2023


English


Healthcare management--Healthcare marketing--Patient satisfaction--Service quality--FMS

658.382 / AYE