Influence of service quality and brand name on the patient satisfaction with the moderating effect of electronic word of mouth - Ayesha Fatima, Sayyeda (24660) (Islamabad (unpublished), 2023)
Submitted in partial fulfillment of the requirement for the degree of Master of Science in Healthcare Management to the Faculty of Management Sciences
Includes bibliographical references and appendix
Thesis supervisor: Mr. Ashiq Ali
Thesis (MS)--Riphah International University, 2023
English
Keywords: Healthcare management -- Healthcare marketing -- Patient satisfaction -- Service quality -- FMS