00564cam a22001454a 4500 0 0 0 1 IMC IMC 2012-10-01 Donation: 0 658.8 PER 3677 2012-10-01 00:00:00 1 2019-02-21 BK Reference: 0 0 0 0 IMC IMC 2016-12-28 Donation: 2 658.8 PER 25640 2019-11-06 00:00:00 2019-10-11 2 2019-02-21 BK 0 0 0 0 fsd fsd 2021-06-29 Book House 0 658.8 PER 46555 2021-06-29 00:00:00 1 2021-06-29 BK 5173 5173 0072409479 (hb) 658.8 PER Perreault, William D. E. Jerome McCarthy Basic marketing a global-managerial approach Boston McGraw-Hill 2002 xxxii, 815 p. : ill., Col. ; 28 cm. 1 computer laser optical disk (4 3/4 in.) Marketing Management Global economy Focusing marketing Evaluating opportunities Demographic dimensions Strategy planning FMS BK