TY  - BOOK
AU  - Perreault,William D.
TI  - Basic marketing: a global-managerial approach
SN  - 0072409479 (hb)
U1  - 658.8 
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Global economy
KW  - Focusing marketing
KW  - Evaluating opportunities
KW  - Demographic dimensions
KW  - Strategy planning
KW  - FMS
ER  -