Hair Jr, Joseph F.  Robert P.Bush  David J. Ortinau <br/><br/>
Marketing Research  within a changing information environment 

 - New Delhi  Tata McGraw Hill   2006 
 - xxvii, 700 p.  : ill.  ; 25 cm 
<br/><br/><label>ISBN: </label>0070634793 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research <br/>Management --Marketing decision support system--Exploratory design--Designing research project--Collecting data--Data analysis--Technology in research--FMS
<br/><br/><label>Dewey Class. No.: </label>658.83  / HAI