TY  - BOOK
AU  - Hair Jr, Joseph F.
TI  - Marketing Research: within a changing information environment
SN  - 0070634793 (pbk)
U1  - 658.83 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw Hill 
KW  - Marketing research
KW  - Management
KW  - Marketing decision support system
KW  - Exploratory design
KW  - Designing research project
KW  - Collecting data
KW  - Data analysis
KW  - Technology in research
KW  - FMS
ER  -