Joseph, Ajoy S. creator text New Delhi CBS Publishers & Distributors Pvt Ltd 2017 monographic xii, 156 p. : ill.,Col. ; 22 cm. Includes index. Pharmaceutical marketing Pharmaceutical industry Marketing management Pharmaceutical pricing Pharmaceutical market Pharmacy purchase FRAHS GGC 615.0658 JOS 9788123919027 (pbk) 20260624113106.0