Cravens, David W.  Nigel F. piercy <br/><br/>
Strategic marketing 

 - Singapore  McGraw Hill  2009 
 - 653 p.  : ill.  ; 25.5 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780071326230 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Management Science--Brand management--Chain strategies--Pricing strategies--Market segmentation--FMS
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRA