TY  - BOOK
AU  - Cravens, David W.
TI  - Strategic marketing
SN  - 9780071326230 (pbk)
U1  - 658.802 
PY  - 2009///
CY  - Singapore
PB  - McGraw Hill
KW  - Marketing
KW  - Management Science
KW  - Brand management
KW  - Chain strategies
KW  - Pricing strategies
KW  - Market segmentation
KW  - FMS
N1  - Includes index
ER  -