Soloman, Michael R. <br/><br/>
Consumer behavior  buying, having, and being 

 - New Delhi  Pearson Education  2011 
 - xi, 654 p.  : ill.  ; 27.7 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788120342811 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Consumer behavior<br/>Marketing--Marketing strategy--Sensory systems--Behavioral learning theories--Motivation process--Attitude models--Interactive communications--Age subcultures--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SOL