TY  - BOOK
AU  - Soloman, Michael R.
TI  - Consumer behavior: buying, having, and being
SN  - 9788120342811 (pbk)
U1  - 658.8342 
PY  - 2011///
CY  - New Delhi
PB  - Pearson Education
KW  - Management
KW  - Consumer behavior
KW  - Marketing
KW  - Marketing strategy
KW  - Sensory systems
KW  - Behavioral learning theories
KW  - Motivation process
KW  - Attitude models
KW  - Interactive communications
KW  - Age subcultures
KW  - FMS
N1  - Includes index
ER  -