Solomon, Michael R. <br/><br/>
Consumer behavior  buying, having and being 

 - New Delhi  PHI Learning Services Pvt. Ltd.  2010 
 - xxii, 694 p.  : ill.  ; 25 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>(pbk) 9788120338333 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Consumer behavior--Customer research--Marketing research--Market surveys--Social media--Brands--Marketing--FMS--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SOL