Kotler, Philip  Kevin Lane Keller <br/><br/>
A framework for marketing management 

 - New Jersey  Pearson Education, Inc.  2007 
 - xxii, 360p.  : ill.  ; 24 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>9780131452589 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--Marketing communication--Marketing environment--Communicating value--Marketing strategies--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT