TY  - BOOK
AU  - Kotler,Philip
TI  - A framework for marketing management
SN  - 9780131452589 (pbk)
U1  - 658.8 
PY  - 2007///
CY  - New Jersey
PB  - Pearson Education, Inc.
KW  - Marketing management
KW  - Marketing communication
KW  - Marketing environment
KW  - Communicating value
KW  - Marketing strategies
KW  - FMS
N1  - Includes glossary and index
ER  -