00564nam a2200145 4500 54343 54343 9780750622448 (pbk) 658.802 WIL Wilson, Richard M.S. Colin Gilligan Strategic marketing management Planning, implementation, and control New Delhi Butterworth- Heinemann 1997 xx, 827 p. : ill. ; 28 cm. Includes index, appendix and bibliography . Strategic marketing management Management sciences Marketing management Strategic planning Modeling FMS BK