Wilson, Richard M.S.  Colin Gilligan <br/><br/>
Strategic marketing management  Planning, implementation, and control 

 - New Delhi  Butterworth- Heinemann  1997 
 - xx, 827 p.  : ill.  ; 28 cm. 
<br/><br/> Includes index, appendix and bibliography . 
<br/><br/><label>ISBN: </label>9780750622448 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing management--Management sciences--Marketing management--Strategic planning--Modeling--FMS
<br/><br/><label>Dewey Class. No.: </label>658.802  / WIL