TY  - BOOK
AU  - Wilson, Richard M.S.
TI  - Strategic marketing management: Planning, implementation, and control
SN  - 9780750622448 (pbk)
U1  - 658.802 
PY  - 1997///
CY  - New Delhi
PB  - Butterworth- Heinemann
KW  - Strategic marketing management
KW  - Management sciences
KW  - Marketing management
KW  - Strategic planning
KW  - Modeling
KW  - FMS
N1  - Includes index, appendix and bibliography
ER  -