The role of big data analytics capability in the telecommunication sector of Pakistan : the chain mediating effect of data integration capability and data-driven decision making
- Lahore (unpublished) 2023
- xiiv, 70 p. : ill. ; 29 cm. +CD
A thesis submitted in partial fulfillment of the requirements for the degree of Master of Philosophy in Management Science (Engineering Management). Include bibliographical references and annexure Thesis supervisor: Dr. Iram Fatima
Registration no: S21C14G47003 Thesis (MS-EM)--Riphah International University, 2023
English
Management science Business management --Analytic capabilities--Firm performance--Decision making--Data integration--Data analytics--MS-EM--RSBM