01069nam a22002057a 4500 0 0 0 1 GGL GGL 2024-05-16 0 658.3045 UMA 95744 2024-05-16 00:00:00 1 2024-05-16 TH 54738 54738 Riphah International University 658.3045 UMA Muhammad Umar Khan (28945) The role of big data analytics capability in the telecommunication sector of Pakistan : the chain mediating effect of data integration capability and data-driven decision making Lahore (unpublished) 2023 xiiv, 70 p. : ill. ; 29 cm. +CD A thesis submitted in partial fulfillment of the requirements for the degree of Master of Philosophy in Management Science (Engineering Management). Include bibliographical references and annexure Thesis supervisor: Dr. Iram Fatima Registration no: S21C14G47003 Thesis (MS-EM)--Riphah International University, 2023 English Management science Business management Analytic capabilities Firm performance Decision making Data integration Data analytics MS-EM RSBM TH