: the chain mediating effect of data integration capability and data-driven decision making Muhammad Umar Khan (28945) creator text Lahore (unpublished) 2023 monographic xiiv, 70 p. : ill. ; 29 cm. +CD A thesis submitted in partial fulfillment of the requirements for the degree of Master of Philosophy in Management Science (Engineering Management). Include bibliographical references and annexure Thesis supervisor: Dr. Iram Fatima Registration no: S21C14G47003 Thesis (MS-EM)--Riphah International University, 2023 English Management science Business management Analytic capabilities Firm performance Decision making Data integration Data analytics MS-EM RSBM 658.3045 UMA