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  <titleInfo>
    <title>Digital Marketing Strategy</title>
    <subTitle>: An Integrated Approach to Online Marketing</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Kingsnorth, Simon</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Kogan page</publisher>
    <dateIssued>2022</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xvi, 399 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <note>Include index</note>
  <subject>
    <topic>Digital marketing  strategy</topic>
    <topic>Digital ecosystem</topic>
    <topic>Email marketing</topic>
    <topic>SEO strategy</topic>
    <topic>FC</topic>
    <topic>FMS</topic>
    <topic>GGC</topic>
  </subject>
  <classification authority="ddc">658.872 KIN</classification>
  <identifier type="isbn">9781398605978 (pbk)</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20260701111723.0</recordChangeDate>
  </recordInfo>
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