TY  - BOOK
AU  - Marr, Bernard
TI  - Data strategy: : how to profit from a world of big data, analytics and artificial intelligence
SN  - 9781398602588 (pbk)
U1  - 658.4038 
PY  - 2022///
CY  - London
PB  - Kogan Page Limited 
KW  - Business information services
KW  - Intelligent services
KW  - Artificial intelligence
KW  - Customer analytics
KW  - Smart education
KW  - FC
KW  - GGC
N1  - Include appendix and index
ER  -