00533nam a22001217a 4500020002400000082001700024100001600041245005400057260006900111300003400180500002000214650017700234  a9781292251523 (pbk)  a658.575bTRO  aTrott, Paul  aInnovation management and new product development  aUnited kingdom bPearson India Education Services Pvt. Ltdc2021  axxi, 546 p.b: ill.c; 24 cm.  aIncludes index.  aProduct managementvOperations managementvInnovation managementvIndustrial managementvProduct developmentvManagement processvInnovation modelsvStrategic planningvFMS