Innovation management and new product development
Trott, Paul
creator
text
United kingdom
Pearson India Education Services Pvt. Ltd
2021
monographic
xxi, 546 p. : ill. ; 24 cm.
Includes index.
Product management
Operations management
Innovation management
Industrial management
Product development
Management process
Innovation models
Strategic planning
FMS
658.575 TRO
9781292251523 (pbk)