00501nam a22001337a 450000500170000002000240001708200170004110000320005824500940009026000250018430000290020950000310023865000980026920260623123203.0  a9798218062354 (pbk)  a658.872bHAW  aHawks, MarkaJonathan Heinl  aThe content shiftb: why a search mindset is essential to your content marketing strategy  aUSAbSEO Savvyc2022  a405 p.b: ill.c; 23 cm.  aInclude glossary and index  a Internet marketingvContent builds trustvContent marketingvOptimizationvPersonasvFCvGGC