Khuram Mehmood (25403) <br/><br/>
Impact of fear of missing out on purchases intention with mediating role of Ad evaluation and moderating role of Ad skepticism 

 - Islamabad  (unpublished)  2024 
 - viii, 71 p.  : ill.  ; 30 cm.  +CD 
<br/><br/> Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences  Includes bibliographical references and appendix.  Thesis supervisor: Mr. Sajjad Hussain 
<br/><br/>Thesis (MS) --Riphah International University, 2024 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Social media marketing--Social networking --Purchases intention--Ad skepticism--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / KHU