00860nam a22001697a 4500040003600000082001500036100002700051245013100078260003500209300003900244500014300283500005400426500004200480502005600522546001200578650010000590  cRiphah International University  a658.8bKHU  aKhuram Mehmood (25403)  aImpact of fear of missing out on purchases intention with mediating role of Ad evaluation and moderating role of Ad skepticism  aIslamabadb(unpublished)c2024  aviii, 71 p.b: ill.c; 30 cm.e+CD  aSubmitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences  aIncludes bibliographical references and appendix.  aThesis supervisor: Mr. Sajjad Hussain  aThesis (MS) --Riphah International University, 2024  aEnglish  aMarketing vSocial media marketingvSocial networking vPurchases intentionvAd skepticismvFMS