TY  - BOOK
AU  - Khuram Mehmood (25403)
TI  - Impact of fear of missing out on purchases intention with mediating role of Ad evaluation and moderating role of Ad skepticism
U1  - 658.8 
PY  - 2024///
CY  - Islamabad
PB  - (unpublished)
KW  - Marketing
KW  - Social media marketing
KW  - Social networking
KW  - Purchases intention
KW  - Ad skepticism
KW  - FMS
N1  - Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences; Includes bibliographical references and appendix; Thesis supervisor: Mr. Sajjad Hussain; Thesis (MS) --Riphah International University, 2024
ER  -