01052nam a22002057a 4500952013200000999001700132040003600149082001500185100002700200245013100227260003500358300003900393500014300432500005400575500004200629502005600671546001200727650010000739942000700839  00104070aIMCbIMCd2024-08-12eRiphah International Universityl0o658.8 KHUp100633r2024-08-12 00:00:00t1w2024-08-12yTH  c55379d55379  cRiphah International University  a658.8bKHU  aKhuram Mehmood (25403)  aImpact of fear of missing out on purchases intention with mediating role of Ad evaluation and moderating role of Ad skepticism  aIslamabadb(unpublished)c2024  aviii, 71 p.b: ill.c; 30 cm.e+CD  aSubmitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences  aIncludes bibliographical references and appendix.  aThesis supervisor: Mr. Sajjad Hussain  aThesis (MS) --Riphah International University, 2024  aEnglish  aMarketing vSocial media marketingvSocial networking vPurchases intentionvAd skepticismvFMS  cTH