Wells, William   Sandra Moriarty   John Burnett  <br/><br/>
Advertising   principles and practice  

 - New Delhi   Pearson Education, Inc  2003 
 - xxxii, 599 p.  : ill., (Col.)  ; 28 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130477222 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising <br/>Management --Advertising media --Business advertising --Marketing process --Strategic planning--Research planning--Creative Advertising--FSSH
<br/><br/><label>Dewey Class. No.: </label>659.1  / WEL