00554nam a22001217a 4500020002000000082001600020100005300036245004300089260004500132300004400177500005100221650016000272  a0130477222 (hb)  a659.1bWEL   aWells, William aSandra Moriarty aJohn Burnett   aAdvertising bprinciples and practice   aNew Delhi bPearson Education, Incc2003  axxxii, 599 p.b: ill., (Col.)c; 28 cm.  aIncludes bibliographical references and index.  aAdvertising aManagement vAdvertising media vBusiness advertising vMarketing process vStrategic planningvResearch planningvCreative AdvertisingvFSSH