TY  - BOOK
AU  - Wells, William 
TI  - Advertising : principles and practice 
SN  - 0130477222 (hb)
U1  - 659.1 
PY  - 2003///
CY  - New Delhi 
PB  - Pearson Education, Inc
KW  - Advertising
KW  - Management
KW  - Advertising media
KW  - Business advertising
KW  - Marketing process
KW  - Strategic planning
KW  - Research planning
KW  - Creative Advertising
KW  - FSSH
N1  - Includes bibliographical references and index
ER  -