The role of big data analytics capability in the telecommunication sector of Pakistan : The chain mediating effect of data integration capability and data-driven decision making
- Lahore (unpublished) 2023
- xiv, 70 p. : ill. ; 29 cm. + CD.
A thesis submitted in partial fulfillment of the requirements for the degree of Master of philosophy in management science. Include bibliographical references and annexure Thesis supervisor: Dr. Iram Fatima
Registration no: S21C14G47003 Thesis (MS-EM)--Riphah International University, 2023
English
Management science Business management --Analytic capabilities--Firm performance--Decision making--Data integration--Data analytics--MS-EM--RSBM