00997nam a22001817a 4500040003600000082001800036100003100054245018300085260003200268300004000300500012800340500005300468500003900521502003400560502005800594546001200652650015100664  cRiphah International University00a658.3045bUMA1 aMuhammad Umar Khan (28945)10aThe role of big data analytics capability in the telecommunication sector of Pakistanb: The chain mediating effect of data integration capability and data-driven decision making  aLahoreb(unpublished)c2023  axiv, 70 p.b: ill.c; 29 cm.e+ CD.  aA thesis submitted in partial fulfillment of the requirements for the degree of Master of philosophy in management science.  a Include bibliographical references and annexure  aThesis supervisor: Dr. Iram Fatima  aRegistration no: S21C14G47003  aThesis (MS-EM)--Riphah International University, 2023  aEnglish 0aManagement science aBusiness management vAnalytic capabilitiesvFirm performancevDecision makingvData integrationvData analyticsvMS-EMvRSBM