01045nam a22002057a 4500 56762 56762 Riphah International University 658.3045 UMA Muhammad Umar Khan (28945) The role of big data analytics capability in the telecommunication sector of Pakistan : The chain mediating effect of data integration capability and data-driven decision making Lahore (unpublished) 2023 xiv, 70 p. : ill. ; 29 cm. + CD. A thesis submitted in partial fulfillment of the requirements for the degree of Master of philosophy in management science. Include bibliographical references and annexure Thesis supervisor: Dr. Iram Fatima Registration no: S21C14G47003 Thesis (MS-EM)--Riphah International University, 2023 English Management science Business management Analytic capabilities Firm performance Decision making Data integration Data analytics MS-EM RSBM TH