01045nam a22002057a 4500999001700000040003600017082001800053100003100071245018300102260003200285300004000317500012800357500005300485500003900538502003400577502005800611546001200669650015100681942000700832  c56762d56762  cRiphah International University00a658.3045bUMA1 aMuhammad Umar Khan (28945)10aThe role of big data analytics capability in the telecommunication sector of Pakistanb: The chain mediating effect of data integration capability and data-driven decision making  aLahoreb(unpublished)c2023  axiv, 70 p.b: ill.c; 29 cm.e+ CD.  aA thesis submitted in partial fulfillment of the requirements for the degree of Master of philosophy in management science.  a Include bibliographical references and annexure  aThesis supervisor: Dr. Iram Fatima  aRegistration no: S21C14G47003  aThesis (MS-EM)--Riphah International University, 2023  aEnglish 0aManagement science aBusiness management vAnalytic capabilitiesvFirm performancevDecision makingvData integrationvData analyticsvMS-EMvRSBM  cTH