Farhan Khurshid Qureshi (56609) <br/><br/>
Impact of social media marketing activities on brand loyalty:  Exploring the mediating role of brand awareness and the moderating influence of customized age group and social media influencer 

 - Islamabad  (unpublished)  2025 
 - xiii, 77 p.  : ill.  ; 30 cm.  +CD 
<br/><br/> Submitted in partial fulfillment of the requirements for the degree of Master of Sciences in Marketing to the Faculty of Management Sciences  Includes bibliographical references  Thesis Supervisor: Dr. Naeem Ahmed Tahir  
<br/><br/>Thesis (MS)--Riphah International University, 2024 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Socia-economic status --Social media marketing --Brand awareness--Brand loyalty--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / FAR