00925nam a22001697a 4500040003600000082001500036100003600051245019600087260003500283300003900318500014500357500004000502500004600542502005500588546001200643650010000655  cRiphah International University  a658.8bFAR  aFarhan Khurshid Qureshi (56609)  aImpact of social media marketing activities on brand loyalty:bExploring the mediating role of brand awareness and the moderating influence of customized age group and social media influencer  aIslamabadb(unpublished)c2025  axiii, 77 p.b: ill.c; 30 cm.e+CD  aSubmitted in partial fulfillment of the requirements for the degree of Master of Sciences in Marketing to the Faculty of Management Sciences  aIncludes bibliographical references  aThesis Supervisor: Dr. Naeem Ahmed Tahir   aThesis (MS)--Riphah International University, 2024  aEnglish  aMarketingvSocia-economic status vSocial media marketing vBrand awarenessvBrand loyaltyvFMS