TY  - BOOK
AU  - Farhan Khurshid Qureshi (56609)
TI  - Impact of social media marketing activities on brand loyalty: Exploring the mediating role of brand awareness and the moderating influence of customized age group and social media influencer
U1  - 658.8 
PY  - 2025///
CY  - Islamabad
PB  - (unpublished)
KW  - Marketing
KW  - Socia-economic status
KW  - Social media marketing
KW  - Brand awareness
KW  - Brand loyalty
KW  - FMS
N1  - Submitted in partial fulfillment of the requirements for the degree of Master of Sciences in Marketing to the Faculty of Management Sciences; Includes bibliographical references; Thesis Supervisor: Dr. Naeem Ahmed Tahir; Thesis (MS)--Riphah International University, 2024
ER  -