Krishnamacharyulu, C. S. G.   Lalitha Ramakrishnan <br/><br/>
Rural marketing  text and cases 

 - Noida  Pearson India Education Services Pvt. Ltd,  2017 
 - xviii, 587 p.  : ill.  ; 23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788131732632 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Rural consumer behavior--Promotion strategy--Rural economy--Rural marketing--Designing strategies--FMS
<br/><br/><label>Dewey Class. No.: </label>658.84  / KRI