00487nam a22001217a 4500020002400000082001600024100005500040245003600095260006000131300003600191500002000227650011800247  a9788131732632 (pbk)  a658.84bKRI  aKrishnamacharyulu, C. S. G. aLalitha Ramakrishnan  aRural marketingbtext and cases  aNoidabPearson India Education Services Pvt. Ltd,c2017  axviii, 587 p.b: ill.c; 23 cm.  aIncludes index.  aMarketingvRural consumer behaviorvPromotion strategyvRural economyvRural marketingvDesigning strategiesvFMS