00559nam a22001577a 4500 0 0 0 0 MLK MLK 2025-08-29 Purchased: Allied Book Company 1205.82 0 658.84 KRI 63040 2025-08-29 00:00:00 1 BK 57834 57834 9788131732632 (pbk) 658.84 KRI Krishnamacharyulu, C. S. G. Lalitha Ramakrishnan Rural marketing text and cases Noida Pearson India Education Services Pvt. Ltd, 2017 xviii, 587 p. : ill. ; 23 cm. Includes index. Marketing Rural consumer behavior Promotion strategy Rural economy Rural marketing Designing strategies FMS BK