Kashyap, Pradeep  Jagdish N, Sheth <br/><br/>
Rural Marketing 

 - Noida  Pearson India Education Services Pvt. Ltd,  2016 
 - xxv, 318 p.  : ill.  ; 28 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789332543607 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Marketing--Economic environment--Market segmentation--Consumer behavior--Target marketing--Product strategy--Rural industries--FMS
<br/><br/><label>Dewey Class. No.: </label>658.84  / KAS