Ayesha Khan Burki (11510) <br/><br/>
Attitude, subjective norms, intentions towards webrooming and webrooming behavior:  does social media celebrities matter 

 - Islamabad  (unpublished)  2025 
 - xiii, 108 p.  : ill.  ; 30 cm.  +CD 
<br/><br/> Submitted in partial fulfillment of the requirements for the degree of Master of Sciences in Marketing to the Faculty of Management Sciences  Includes bibliographical references and appendix  Thesis Supervisor: Dr. Hassan Zahid  
<br/><br/>Thesis (MS)--Riphah International University, 2025 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Hybrid shopping--Webrooming behavior --Digital marketing --Decision making --Consumer behavior--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / AYE