00872nam a22001697a 4500040003600000082001500036100003000051245012500081260003500206300004000241500014500281500005300426500004100479502005500520546001200575650011500587  cRiphah International University  a658.8bAYE  aAyesha Khan Burki (11510)  aAttitude, subjective norms, intentions towards webrooming and webrooming behavior:bdoes social media celebrities matter  aIslamabadb(unpublished)c2025  axiii, 108 p.b: ill.c; 30 cm.e+CD  aSubmitted in partial fulfillment of the requirements for the degree of Master of Sciences in Marketing to the Faculty of Management Sciences  aIncludes bibliographical references and appendix  aThesis Supervisor: Dr. Hassan Zahid   aThesis (MS)--Riphah International University, 2025  aEnglish  aMarketingvHybrid shoppingvWebrooming behavior vDigital marketing vDecision making vConsumer behaviorvFMS