00920nam a22001937a 4500 0 0 0 0 IMC IMC 2025-09-29 Riphah International University 0 658.8 AYE 100719 2025-09-29 00:00:00 1 2025-09-29 TH 58065 58065 Riphah International University 658.8 AYE Ayesha Khan Burki (11510) Attitude, subjective norms, intentions towards webrooming and webrooming behavior: does social media celebrities matter Islamabad (unpublished) 2025 xiii, 108 p. : ill. ; 30 cm. +CD Submitted in partial fulfillment of the requirements for the degree of Master of Sciences in Marketing to the Faculty of Management Sciences Includes bibliographical references and appendix Thesis Supervisor: Dr. Hassan Zahid Thesis (MS)--Riphah International University, 2025 English Marketing Hybrid shopping Webrooming behavior Digital marketing Decision making Consumer behavior FMS TH