TY  - BOOK
AU  - Ayesha Khan Burki (11510)
TI  - Attitude, subjective norms, intentions towards webrooming and webrooming behavior: does social media celebrities matter
U1  - 658.8 
PY  - 2025///
CY  - Islamabad
PB  - (unpublished)
KW  - Marketing
KW  - Hybrid shopping
KW  - Webrooming behavior
KW  - Digital marketing
KW  - Decision making
KW  - Consumer behavior
KW  - FMS
N1  - Submitted in partial fulfillment of the requirements for the degree of Master of Sciences in Marketing to the Faculty of Management Sciences; Includes bibliographical references and appendix; Thesis Supervisor: Dr. Hassan Zahid; Thesis (MS)--Riphah International University, 2025
ER  -