Chaffey, Dave Fiona Ellis-Chadwick Majd Abed-Rabbo
Digital marketing
- Harlow Pearson Education Limited 2025
- xxvii, 548p. : ill., Col ; 26 cm.
Includes bibliographical references, glossary and index
978292738086 (pbk)
Digital marketing--Digital channel performance--Marketplace analysis--Internet marketing--Digital platforms--FMS
658.872 / CHA