TY  - BOOK
AU  - Chaffey, Dave
TI  - Digital marketing 
SN  - 978292738086 (pbk)
U1  - 658.872 
PY  - 2025///
CY  - Harlow
PB  - Pearson Education Limited 
KW  - Digital marketing
KW  - Digital channel performance
KW  - Marketplace analysis
KW  - Internet marketing
KW  - Digital platforms
KW  - FMS
N1  - Includes bibliographical references, glossary and index
ER  -